- Netcode is a virtual guide, based in Guadalajara, Mexico of everything related to art, music, fashion, gastronomy and lifestyle of latin america that needed a new look so we designed a branding system based on the way that information is distributed, which is the main goal of this company. The web design included a colour-coding system, every section obeys to a series of visual elements making the navigation more organised. During the creative process we emphasized on asia's web design and development style being that the company is pretty popular in this region.
- MLSVallarta is a Multiple Listing Service that has operated in the Puerto Vallarta & Banderas Bay region for almost 30 years, time during which it has become the most popular and reliable source of real estate information, as well as a very useful tool of searching houses, departments and other properties for sale in the area. To bring in new energy, the company is renewing itself from the top bottom, so they commissioned Play Us Design their branding renewal. By listening to MLSVallarta and their customers’ needs, we learned that the project should emphasize the friendliness and ease of use of the system, which led to the creation of iLi, a character that visually assist users as they navigate the site and will incarnate the reliability and simplicity of the system. iLi also appears on the company’s promotional materials, making it easier for potential customers to relate to the
- BMW Paricutin Michoacan Motoclub wanted to implement a community website where users could share their opinions and adventure stories while a sense of friendship, professionalism and freedom was transmitted. Taking this into account, the web design process resulted in a magazine-like website, making the information easy to find and read. Keeping the website clean and simple was a key point to improve reading and maintain that sense of freedom.
- Protege is a firm dedicated to providing peace of mind to their customers through protection plans and asset development. Founded as a small family business it thrived and formalized quickly, that’s when the need to create a brand identity appeared. When they approached us, the company’s director knew what his business should reflect: security and trustworthiness. Developing the branding, we used a padlock as a graphic element that reflects security and a calming blue tone, associated with the intellectual part of the individual. These features were implemented keeping in mind the qualities of this company’s target market: conservative, cautious individuals who make conscious decisions. An website was also designed to display the wide range of services and plans offered, it works together with the branding to consolidate the company’s professionalism.
- When BMW Mexico, the prestigious car manufacturer, was celebrating their 16th annual international convention in Uruapan, they needed an identity for the event that would be appealing to the mexican market but at the same time respected the simplicity and elegance of the brand and we were put in charge of developing it. During the branding design process, we concluded that the essence of Michoacán State lives in its people's traditions so we combined elements like San Juan Parangaricutiro Church with symbols related to motors sports, all of this contained in a shield which is related to road signage. We also were commissioned with the web design for the event, we developed a website where participants could create a profile and upload their info and progress as well as pay for fees directly online.
BMW International Convention
- This recording studio from Guadalajara Mexico, stands out for having an extensive catalogue of voices for commercial ads and jingles, taking this into account, we built an organized and easy to navigate website. After the web design and programming was done, the end result is a space where the many voices are offered, categorized by intention, announcer, service, etc. This makes the catalogue easy to consult for the potential customer thus maximizing the possibility of closing a sale.
- Founded in 1986, this pioneering enterprise, the spectacle business leaders in Puerto Vallarta, Mexico decided to refresh their image in 2012 with the purpose of giving the company a look that reflected the experience acquired in all this years in the business. This new branding shows modernity using elements of show lights, this is where the combination of green and black as light and darkness comes from. The logo uses the negative spaces of the triangles to form the abstraction of a W. The company’s new image was complemented with a web design where they offered their services as an effort to make the company’s history and contact information available to all.
- Having the client and his satisfaction as a priority is a key point for any company's growth, that's why when Century 21 Michoacan, Mexico commissioned us with the web design of their new portal, we developed a user interface where properties are presented in such a way that the client can easily find what he's looking for. The company wanted to have a simple and modern image that would place them above their competition.
- BMW Paricutin, working together with BMW Mexico was about to host the 2013 edition of their Michoacan Rally and they needed the branding and web design work for the event so they came to us. Being an event focused on an older audience, we designed an identity based on the vintage packaging found on motorcycle parts and oils, while at the same time keeping the modern and vanguard look that make the brand appealing to a younger audience. The whole branding was applied to a vast array of promotion elements such as flags, hats, ID's, etc. A fundamental part of this project was the web design focused on the participants where they could find helpful information regarding the trip to Michoacán as well as a registry and payment system for the contestants that included a personal profile where you could find their info regarding their performance throughout the
- Cervantes Gutiérrez Abogados is one of the most renowned law firms in Puerto Vallarta, Mexico so when the company was taken over by the founder's sons, they needed branding and web design work done, so that their image reflected professionalism and the vast legal knowledge that characterized the firm. Our job consisted in communicating to their potential clients all the experience the firm has in the legal field, so we developed a sober and balanced logo that represents equity and integrity, moral values that the firm wants to reflect. We also decided to print the accent over the letter É on a metallic ink, which makes it stand out against white backgrounds making the logo elegant-looking while at the same time reminding us of a scale: ancient symbol associated with law practice.
- Web design for this Mexico City film production company that specialises in stop motion animation but whose services range from characterisation to courses. Their project catalog is equally large so we developed a user-friendly categorisation strategy. The website of such a fun production company had to maintain this characteristic thats why a sense of play was kept throughout the whole project.