Branding, graphic design and motions graphics for artist Ángel Delgado, organizer of Close up an independent film festival from Puerto Vallarta, Mexico. He came to us looking for a mere poster, but seeing the potential of the upcoming festival, we proposed a new branding concept to give the festival a modern look, we used the circle as a representation of the human eye as well as a camera lens, and we used multiple shades of gray to give it a zooming effect. Animation, design and art direction for Villa Group Resort's info channel in Puerto Vallarta, Mexico. The channel needed to be visually attractive and simple to avoid distractions and make information more understandable. The branding colors of the resort were used to capture the guest's attention while other graphic elements were implemented to remind the viewer of the hospitality, relaxation and fun experience that the resorts offer, these strong emotions achieved a bond of trust and credibility with the users.