BMW Rally

BMW Paricutin, working together with BMW Mexico was about to host the 2013 edition of their Michoacan Rally and they needed the branding and web design work for the event so they came to us. 

Being an event focused on an older audience, we designed an identity based on the vintage packaging found on motorcycle parts and oils, while at the same time keeping the modern and vanguard look that make the brand appealing to a younger audience. The whole branding was applied to a vast array of promotion elements such as flags, hats, ID's, etc.  

A fundamental part of this project was the web design focused on the participants where they could find helpful information regarding the trip to Michoacán as well as a registry and payment system for the contestants that included a personal profile where you could find their info regarding their performance throughout the competition.