UDG Radio Event

“A Different Vision of Radio” Invitation for the 8th anniversary of Radio Universidad de Guadalajara: UDG in Puerto Vallarta, Mexico. The design of the invitation lets it transform into a pair of glasses, which was a key element of the celebration. 

With a concept based in the unconventional music this radio station plays, we tried to emulate their mixture of eclecticism and pop. An extensive job was carried out based on patterns and repetition without losing the initial concept.