Close Up Vallarta

Branding, graphic design and motions graphics for artist Ángel Delgado, organizer of Close up an independent film festival from Puerto Vallarta, Mexico.

He came to us looking for a mere poster, but seeing the potential of the upcoming festival, we proposed a new branding concept to give the festival a modern look, we used the circle as a representation of the human eye as well as a camera lens, and we used multiple shades of gray to give it a zooming effect.