Altura Residencial is a newly created company from Guadalajara, Mexico that offers comprehensive architectural services such as design and construction. They specialise in the development of skyscrapers which design takes into account their surroundings, so it was very important for them that their branding made them look like the modern and responsible company they are.
The colour choice comes from the cyanotype process that used to be popular when copying blueprints, this along with the abstraction of the letters A and R which form a city's horizon, reflecting the company's dynamism.
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- Guadalajara, México