C1RCA is an action sports company based in southern California that has a very diverse team of skating professionals whom they promote in their marketing efforts.
We developed an advertising campaign for them that focused its design on the cultural background and personal style of each one of the skaters in their team. The base of the campaign was to create a little shrine as a praise to the skater. These shrines promote lifestyles like the tough guy, the all american kid and the japanese immigrant that becomes a pro.
Something to note is that we achieved the quality of this image without the help of digital design software, each shrine was hand made from raw and found materials.
- Play Us
- USA, California